At Hosted Aesthetics, we spend our days listening to clinic owners. One theme comes up again and again: revenue is leaking from the front of house.
Owners are investing heavily in clinical skills, technology and patient care. Yet behind the scenes, the commercial side of the clinic is often fragile. Reception and clinic managers are brilliant at service and patient experience, but they are rarely trained or given the tools to sell, follow up, or think strategically about revenue.
This is partly cultural. Many in aesthetics began their careers in the NHS or other patient-first healthcare settings, where talking about money can feel uncomfortable or even unethical. Team members can unconsciously bring their own spending habits into conversations, softening price discussions or apologising for costs because they personally would not pay that amount. The result is understandable, but it quietly limits the commercial potential of the clinic.
The outcome? One of the most common and costly challenges we see in established businesses:
For years, many clinics have accepted this as just “the way things are.” But ambitious owners are now realising it does not have to be this way.
One of the most exciting solutions we’ve come across recently is Clinic Sales Desk by Coherent Healthcare. It is designed to fix the commercial blind spot so many clinics struggle with; without adding more headcount or complex systems.
Clinic Sales Desk works by:
It is plug-and-play, meaning clinics can launch in weeks rather than months, and it produces a clear, measurable ROI.
The aesthetics industry is maturing. Clinical excellence alone is no longer enough. Patients are more price aware, economic pressure is rising, and owners need to run leaner, smarter, more profitable businesses.
Yet many still rely on busy front-of-house teams to manage one of the most commercially critical parts of the patient journey, without dedicated systems or training to support them. Clinic Sales Desk separates service from sales, so your team can focus on care while experts handle revenue.
For owners who feel uncomfortable about “selling,” this is particularly powerful. It professionalises the sales process in a way that feels ethical, patient-centred and commercially intelligent.
Behind it is Coherent Healthcare, founded by leaders who have run fast-growth clinics in London and New York. They built this after experiencing the frustration first-hand: revenue focus disappeared every time a key team member was absent, left, or became overwhelmed with in-clinic service.
Hosted Aesthetics exists to help established clinic owners grow and scale. Part of our role is curating the smartest tools and ideas in the market so you can spend less time searching and more time leading.
Clinic Sales Desk is a fresh and practical answer to the revenue-leak challenge many clinics are now recognising. It offers a structured, patient-centred way to approach sales and payments an area often left underdeveloped and could help owners bring greater commercial clarity to the front of house.
For anyone serious about future-proofing their clinic’s profitability, this is an innovation worth a serious look.
