From the moment I stepped inside S-Thetics, I noticed a calm efficiency that set the tone for everything that followed. Each team member greeted me warmly, and every detail - right down to the annual Fortnum & Mason mince pies - felt deliberate, polished, and purposeful. It became clear that this atmosphere is no accident. It’s a direct result of Miss Sherina Balaratnam’s leadership. She leads by example, setting standards of care, consistency, and attention to detail that ripple through every interaction.
Sherina’s leadership style is built on three things: purpose, passion and precision. She has cultivated a ‘we’ culture where every member of her team is empowered to take ownership and contribute meaningfully. There’s no complacency here—only shared values, mutual respect, and a drive to deliver excellence. “I’m a bit of a control freak, and I’m ok with that,” she admits with a smile. “Letting go wasn’t easy at first, but what you gain is so much more - a team that steps up, delivers, and shares your vision.”
The results speak for themselves. Multi-award-winning teams, loyal patients, and a clinic that feels as welcoming as it is meticulous.
Sherina’s roots in NHS medicine have instilled a love for structure, pre-planning and routine, but her approach goes far beyond the basics. At S-Thetics, the patient journey is a masterclass in precision and care:
It’s not solely about the treatment - it’s about the outcome. “I use my medical knowledge in every decision we make here,” Sherina explains. “It’s about giving the patient more - better care, better results, and a better experience.”
Behind the scenes, Sherina’s leadership is underscored by what can only be described as a killer instinct—a strategic gut that prioritises every touchpoint with patients.
Every milestone - whether clinical results or patient successes - is celebrated, creating an environment that feels supportive, not transactional.
One of the most refreshing takeaways from my time with Sherina is her approach to upselling and value-adding - a topic that can make many practitioners feel uneasy. So often, I hear clinicians express concerns about reminding patients to renew their skincare plans or book follow-up treatments, fearing it may come across as pushy or insincere.
Sherina, however, reframes this entirely. For her, it’s not about selling - it’s about serving.
“The reminders we give are personal whilst the patient is still in the treatment room - whether it’s to pre-book a course of treatments, update a skincare routine, or check in after a period away - are part of creating a seamless, supportive experience for our patients,” she explains. “When it’s done with care, it’s never transactional. It’s about ensuring they achieve the very best results.”
And the results, as always, speak for themselves. Patients at S-Thetics not only feel supported but valued, knowing they are in expert hands every step of the way. Sherina’s philosophy proves that when positioned correctly, value-adding strategies enhance the patient journey, creating trust, loyalty, and outcomes worth celebrating.
It’s a lesson every practitioner can take to heart: true care lies in anticipating your patient’s needs - not waiting for them to ask.
What strikes me most about Sherina’s philosophy is its simplicity. “Go back to the basics,” she says. “Deliver exceptional results. Treat patients with kindness and respect. And always start from zero - every patient is a new experience, and they deserve to feel that way.”
It’s this combination of clinical expertise, meticulous planning, and genuine care that has earned Miss Sherina Balaratnam a reputation as one of the most trusted names in aesthetics. Her patients trust her. Her team thrives under her. And the industry watches and learns.
Sherina leads with heart, purpose, and precision - and it’s nothing short of inspiring.
